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	<title>Printed Matters &#187; News</title>
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	<description>Newspapers, their websites, and their future</description>
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		<title>Yahoo! wants to be king of online news</title>
		<link>http://burden.ca/blog/2008/08/yahoo-wants-to-be-king-of-online-news/</link>
		<comments>http://burden.ca/blog/2008/08/yahoo-wants-to-be-king-of-online-news/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 18:07:04 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[news websites]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[News organizations around the world should be sitting up to take notice: if you thought news aggregators like Yahoo were eating your lunch before, now they&#8217;re gearing up to eat your breakfast and dinner too.
In an interview with AFP, director of editorial programming Jessica Barron said:
Yahoo News is a news organization. We have been doing [...]]]></description>
			<content:encoded><![CDATA[<p>News organizations around the world should be sitting up to take notice: if you thought news aggregators like Yahoo were eating your lunch before, now they&#8217;re gearing up to eat your breakfast and dinner too.</p>
<p><a title="Yahoo mixes old and new in Internet-age news service" href="http://afp.google.com/article/ALeqM5gDNXX9TDNrALpLf8EHZiMeGFBvOA" target="_blank">In an interview with AFP</a>, director of editorial programming Jessica Barron said:</p>
<blockquote><p>Yahoo News is a news organization. We have been doing a lot of original reporting and we are going to be doing a lot more.</p></blockquote>
<p>Why is this important and scary?</p>
<ol>
<li>They already have millions of viewers &#8211; half a billion, according to Barron, although <a title="Google Sites Capture #1 Property Ranking for the First Time " href="http://www.comscore.com/press/release.asp?press=2229" target="_blank">Comscore puts the number</a> at about 140 million uniques per month.</li>
<li>According to <a title="A New Model for News: Studying the Deep Structure of Young-Adult News Consumption (pdf)" href="http://www.ap.org/newmodel.pdf" target="_blank">this report from the AP (pdf)</a>, young people get their news casually and in snippets while doing other things &#8211; like checking their Yahoo mail.</li>
<li>They can afford to staff a big news bureau. Like maybe AP or Reuters big. See where this is going yet?</li>
<li>They understand the Internet and have tons of data about what people are interested in and what they click on. Barron said Yahoo&#8217;s news judgment is constantly shaped by how many people &#8220;click&#8221; on news stories and the instant comments by readers.</li>
<li>They have tons of other properties (<a title="Yahoo: 'Everything But The Kitchen Sink' Approach Not Paying Dividends" href="http://www.readwriteweb.com/archives/yahoo_everything_but_the_kitchen_sink.php" target="_blank">everything but the kitchen sink</a>, you might say) so mash-ups and context and insinuating all kinds of other data into stories and story presentation will be dead simple for them.</li>
</ol>
<p>Not content to make money on the back of the stories you produce, Yahoo is now in competition with you on your core product: original reporting. Look out!</p>
<blockquote><p>We want to be the number one independent news source on the Internet.</p></blockquote>
<p>Right. And who will stand in their way?</p>
<p>Via: <a title="Yahoo! aims to be &quot;number one&quot; independent news source" href="http://www.editorsweblog.org/multimedia/2008/08/yahoo_wants_to_be_number_one_independent.php" target="_blank">The Editor&#8217;s Weblog</a></p>
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